I got really high one night and had a thought about this, but I don’t know how stupid it sounds.
Capitalism practices animism for brands and products. Doing these movies is them attempting to bestow soul onto the brands and bring them to life beyond their material use as a product. I saw the poster for Sneaks and that’s what set this off in my head. Sneakers are alive and have their own lives. They are your friends. They help you play sports. It’s part of the mysticism of material forces that capitalism must carry out in order to justify its existence from a moral and even spiritual standpoint.
Then you go back and look at all the times colonists destroyed entire cultures who deeply believed in animism of nature. That was considered uncivilized. But then they need to do it with products. So you don’t get a world of civilized capitalism, you get the animism but it’s directed toward production rather than existing outside of it.
this is why i don’t need to read books i just get my theory right here in the comments
GOOD post
Is this commodity fetishism?In contrast, the commodity-form has nothing at all to do with labor products’ physical nature or the thing-to-thing relationships arising from it, and the same holds for the value relation of labor products, within which that form is expressed. Here, it is only a particular social relation among people that assumes, for these people themselves, the phantasmagoric form of a relation among things. To find an analogy, we have to travel into the misty place that is the religious world, where things produced by the human mind seem endowed with lives of their own: they seem to be autonomous figures interacting with one another and human beings. So it is in the commodity world, too, but with things produced by human hands. I call this “fetishism”; labor products become fetishes the moment they are produced as commodities, and this fetishism is thus inseparable from commodity production.
I really hope it’s just three and a half hours of a mole popping out of a hole, thinking ‘maybe this time I won’t get whacked with a mallet’ and then getting whacked with a mallet. Maybe audiences still paying for this shit could learn something
Can’t get lower than the emoji movie
I had to watch that at work
I would rather smash my own foot with a hammer than watch it again
Patrick Stewart played the poop emoji.
krusty_dump_truck_full_of_money.jpg
I’m sure there was plenty of slop back in the golden age of Hollywood, but Christ this is depressing
Real Steel (rock 'em sock 'em robot, the movie) was better than it had any right to be
It was Over The Top but with robots fighting instead of greasy italians arm wrestling.
We need more divorced dad movies to remind American fathers that maybe a road trip with a sports team, a food truck, or a boxing robot might rebuild their relationship with their bratty-but-salvageable teenage son.
Still waiting on the sequel lmao.
Wouldn’t that just be Caddyshack?
a reboot of the 1951 classic superman and the mole-men perhaps?
imagine watching any movie made in the US after 2020, couldn’t be me
This. This moment right here. This moment right here is why this emoji was invented.
🤮
Dude reads like a vicious boonta vista parody of himself whenever he speaks
Impossible to not read in an Andrew voice
eagerly awaiting skiball the movie
Weak. Wake me up when they do the Cracky Crab movie.
and if sales improve, so will the ads-as-a-movie
