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InevitableSwing [none/use name]@hexbear.net to chapotraphouse@hexbear.netEnglish · 2 年前

Hasbro has launched an entertainment division. Projects based on IP in the works include: Dungeons & Dragons, GI JOE, Magic: The Gathering, My Little Pony, NERF, Peppa Pig, Play-Doh, Transformers.

variety.com

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Hasbro has launched an entertainment division. Projects based on IP in the works include: Dungeons & Dragons, GI JOE, Magic: The Gathering, My Little Pony, NERF, Peppa Pig, Play-Doh, Transformers.

variety.com

InevitableSwing [none/use name]@hexbear.net to chapotraphouse@hexbear.netEnglish · 2 年前
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Hasbro Launches Entertainment Division Led by eOne Executives Olivier Dumont, Zev Foreman, Gabriel Marano
variety.com
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Hasbro is launching a new division called Hasbro Entertainment, which will unify the company’s film, television, animation, and digital media businesses. Olivier Dumont will serve as presiden…
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  • joaomarrom [he/him, comrade/them]@hexbear.net
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    2 年前

    I’d gladly consume some Magic: The Gathering slop, ngl

    • zifnab25 [he/him, any]@hexbear.net
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      Doesn’t it already exist? There’s a bunch of books and collectibles already

      • joaomarrom [he/him, comrade/them]@hexbear.net
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        2 年前

        yeah but I want extra large buckets of slop that I can see on a shiny screen, moving around and flashing lights to delight my porcine brain

      • HiImThomasPynchon [des/pair, it/its]@hexbear.net
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        2 年前

        Yeah but people aren’t going to read 300+ page novels to understand the lore of M:TG, they want to have it explained in an entertaining way over the course of about 2 hours.

        Also, The Thran would be awesome as a movie. Hell, I’d even go see a stage production of The Thran.

        • zifnab25 [he/him, any]@hexbear.net
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          They had an anthology I read as a kid that was maybe 20 pages/story

          Genuinely good stuff, too

          • HiImThomasPynchon [des/pair, it/its]@hexbear.net
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            2 年前

            I’d have to track that down.

            Also how big a screw is it that none of the Magic comics are canon?

            • zifnab25 [he/him, any]@hexbear.net
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              2 年前

              Everyone wants to do a blank slate and an origin story, but as soon as writing gets hard they’ll shamelessly plagiarize the old material.

  • Starlet [she/her, it/its]@hexbear.net
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    2 年前

    how the fuck do you make a movie about play doh. it’s literally just edible clay

    • Car@lemmy.dbzer0.com
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      2 年前

      Gumby was pretty play-doh like to me.

      Looking forward to the Hasbroverse with the upcoming My Little Pony: GI Joe Civil War.

      • InevitableSwing [none/use name]@hexbear.netOP
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        2 年前

        My Little Pony: GI Joe Civil War.

        That could be one of the worst movies ever bad. Ideal.

    • LaGG_3 [he/him, comrade/them]@hexbear.net
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      2 年前

      It’ll be really cursed if it’s a CGI animated movie instead of clay stop animation.

      • zifnab25 [he/him, any]@hexbear.net
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        CGI is cheap to roll out as a trial balloon. And I really don’t want to see low budget live action Xena style MtG

        • LaGG_3 [he/him, comrade/them]@hexbear.net
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          2 年前

          low budget live action Xena style MtG

          Now with quippy dialogue!

    • SaniFlush [any, any]@hexbear.net
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      2 年前

      Edible? Shit’s salty

    • frankfurt_schoolgirl [she/her]@hexbear.net
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      2 年前

      Well they made an emoji movie… Maybe these will be big hits in Saudi Arabia as well.

  • EnsignRedshirt [he/him]@hexbear.net
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    2 年前

    This sort of thing could work if they stopped trying to make money on the movies themselves and treated them like what they are: advertisements for merchandise. Let the creatives cook, give them the money and mandate to make things that actually appeal to specific audiences, then make money selling toys and lunchboxes on the back of the movie hype. We get good movies, they make money.

    How this is probably going to go, though, is that they’ll sit there trying to figure out how to squeeze an extra dollar of profit out of selling content, meddle endlessly in the creative process, then wonder why their shitty movies are losing them money while not improving toy sales. This sort of thing is a defining feature of late stage capitalism. Overoptimization and compartmentalization ends up making everything shittier, and they don’t even end up making more money as a result. What good is capitalism doing for anyone if they can’t even make the slop right?

    • emeralddawn45@discuss.tchncs.de
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      2 年前

      But barbie made a billion dollars! Playdoh should be able to do the same. And if it can’t it’s the fault of those lazy writers.

  • JackbyDev@programming.dev
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    2 年前

    Hello from all,

    I really really enjoyed the D&D movie. I am a pretty big D&D fan. I was very skeptical of it but it was so so good. They even managed to cram so many plot threads and it kept working somehow. Would love to see another.

  • Tomboys_are_Cute [he/him, comrade/them]@hexbear.net
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    2 年前

    Wait this didn’t exist already? Most of those are both toys and media franchises

    • HiImThomasPynchon [des/pair, it/its]@hexbear.net
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      Most of the franchises that were supposed to make lots of money in the 2000’s (D&D, GI: Joe, MLP) wound up fizzling in the latter half of the decade and into the 2010’s (maybe MLP is the exception to this, but IIRC, Bronies being chuds put a huge dent in their sales)

      The success of Honor Among Theives and Barbie showed there’s still elements of the pop culture nostalgia market that can be mined for profit.

      • Tomboys_are_Cute [he/him, comrade/them]@hexbear.net
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        2 年前

        dubois-depressed

        • HiImThomasPynchon [des/pair, it/its]@hexbear.net
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          2 年前

          IKR they won’t even give us Gremlins III, where they kill Hulk Hogan for real

  • Parsani [love/loves, comrade/them]@hexbear.net
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    2 年前

    debord-tired

  • CITRUS@lemmygrad.ml
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    2 年前

    I know its the IP but I had no idea they still made GI JOE toys.

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