Until Final Fantasy was released, LotR was the highest selling set of all time. The problem with Universes Beyond is no one likes it, until it’s an IP they do like, then they buy lots of it. And because they’ve been licensing every IP under the sun they can get their hands on, inevitably they rope people in.

Also I’m sorry you started playing Magic in the FIRE and UB era. The game has been an absolute shit show since around 2019.