It’s a matter of subjective experience. Your experience is yours, and mine is mine. To me, seeing the character being (mis)used like that all to make a buck and go against everything he was and what he resolved to be in the one movie where I got to know him, well… it was bleak for me. It drained some of the joy and tenderness I felt about the experience, even after the fact.

It’d be like if Artex from the Neverending Story was suddenly doing Fortnite dances while still halfway sunk in the Swamp of Sadness as part of a marketing stunt for Atreyu to start peddling NFTs.