Sometimes I wonder if there is an inflection point where the personal data becomes overwhelming to the point of useless too.
Like, if I want everybody who has looked up an adjacent product or related product and has the disposable income to purchase my product. Well, how many people is that and how many of those people are high volume Internet users who google whatever thought comes into their head, and how many of those people are fortified behind layers of spam filters or the natural filter of advertisment fatigue?
I assume the idea these people are jerking themselves off to is that they can get really sophicated predictive profiles of people, and this will somehow be monetizable. But I just don’t see it. Tik tok seems to be the best in the biz and it appears to be a slightly more elaborate version of “people who looked at these things you looked at also looked at these things, I bet you’d like to look at this too”
Sometimes I wonder if there is an inflection point where the personal data becomes overwhelming to the point of useless too.
Like, if I want everybody who has looked up an adjacent product or related product and has the disposable income to purchase my product. Well, how many people is that and how many of those people are high volume Internet users who google whatever thought comes into their head, and how many of those people are fortified behind layers of spam filters or the natural filter of advertisment fatigue?
I assume the idea these people are jerking themselves off to is that they can get really sophicated predictive profiles of people, and this will somehow be monetizable. But I just don’t see it. Tik tok seems to be the best in the biz and it appears to be a slightly more elaborate version of “people who looked at these things you looked at also looked at these things, I bet you’d like to look at this too”