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I haven’t used an out-of-the-box self-hosted solution for this, but I agree with others that blog or static site generator software could work. I think the main challenges you’ll find though are: 1. Formatting the content/site for long-form readability, and 2. Adding a table of contents and previous/next chapter links without a bunch of manual work.
Fortunately blog and static site software have plugins that can add missing functionality like this. Here’s one for WordPress (that I have no first-hand experience with): https://wordpress.org/plugins/book-press/
I also want to ask: What’s your plan for discovery/marketing? Because one of the benefits of the non-self-hosted web novel sites is that readers can theoretically discover your story there. But if you instead just post it on your own site, how will readers ever find it?
The site links to a site that accepts payment data. So because the author’s site is http, a MITM attacker could change the payment links from lulu.com to site-that-actually-steals-your-credit-card.com.
That’s one huge thing https provides over http… assurance of unadulterated content, including links to sites that actually deal in sensitive data.