Your wit is so good that if Iceland-er it I wouldn’t be able to live with myself

Motivations by the company have been explained far better than I could by the other replies, but from both mine and other people’s experience, some software when installed via snaps seems to perform badly compared to any other method of installation (notably chrome and firefox i think). Also snap isn’t really bringing anything special to the table whereas flatpak has a more interesting containerised approach from what I’m aware.

In any case with the way ubuntu’s going I’m really not over the moon with anything canonical (and i don’t think I’m alone)

There’s norway i could’ve come up with that pun, I’m impressed

From what I understand and to continue your example of Ubuntu-based distros:

As you say, Ubuntu itself is corporate-driven, so there are things in there that exist pretty much solely to benefit Canonical (e.g the telemetry they recently introduced if i recall correctly)

Most of the time when basing distros off of others, I think it’s to keep a lot of features - either to save dev time or because they only want to tweak a small portion of the distro and not write a new one from scratch.

Because devs can modify the entire codebase, they can remove features that are corporate-driven (telemetry and such) and effectively create something fully (or mostly) compatible yet without such features.

Another major example imo is the removal of snaps, which most people (myself included) strongly dislike - as far as I’m aware removing them in Ubuntu itself is quite a difficult process as it’s baked into the distro itself. I imagine a lot of people want something like Ubuntu as it is quite friendly and has one of the lower bars of entry for Linux, but object to corporate things like telemetry and the overall monstrosity that is snaps.

Apologies, i went down a bit of a tangent, but I hope that roughly answers your question!