I think when a studio invests as much as they have in a household name product with mass appeal, they do this kind of marketing. I’m not saying this with any sources or anything to back up, but thinking of how Star Wars and other similar titles will market their brand on anything and everything (including literal tangerines with star wars branding), I think this is the norm for something of this caliber and potential.

Uh… I feel like it could literally be any combination of people of any gender and the question tweeted or joke concept of “homie in laws” being partners of two best friends always hanging out doesn’t change at all.