I guess I mean this in a relative way.
I can talk about Star Wars and basically everyone I know has a lot of context. Most people have watched a good amount of it. Even people who are explicitly not nerds know about it. Same with most comic stuff.
Meanwhile Star Trek is still a lot more niche. People know the bare basics of what it is, but that’s about it. With the exception of my SO, I’ve met a grand total of two people who watch it.
Also if someone knows a lot about Star Wars or Marvel they don’t necessarily know a lot about other nerd IPs. Meanwhile the people who knew about Star Trek also knew about shit like Farscape, Dark Matter, and other IP that just gets confused looks from most people.
I get the feeling the part of capitalism Phil Spencer hates is the part where consumers can take their business elsewhere if they don’t like the product.