Yup. I used to enjoy Niccolove’s work when he was a naive noob with no idea about production. Now he’s just another unwatchable YouTuber drowning in effects and gimmicky editing. The first rule of communication is communicate first. Everything else is Garni du Jour (© Frank Zappa):

The way in which the material is presented is equally important as what’s on the record. It’s the GARNI DU JOUR way of life. You go buy a hamburger. If somebody gives you a hamburger on a dish, it means one thing. If somebody gives you a hamburger on a dish with a piece of green stuff and a wrinkled carrot and a radish – even though you don’t eat that stuff – it’s a Deluxe Hamburger. It’s the same piece of dog meat on the inside, but one’s got the GARNI DU JOUR. American have become accustomed to having a GARNI DU JOUR on everything