When I wrote about App-pocalypse Now [https://blog.codinghorror.com/app-pocalypse-now/] in 2014, I implied the future still belonged to the web. And it does. But it's also true that the web has changed a lot in the last 10 years, much less the last 20 or 30. Websites have

This is a screenshot from an NPR article discussing the rising use of ad blockers. The page is 12 megabytes in size in a stock web browser. The same article with basic ad blocking turned on is 1 megabyte.