The AR stuff is what I’ve wanted since the first Oculus dropped – being able to remove all the obvious parts of technology from my physical spaces (the multiple monitors, the computer tower, all the cables and whatnot) in favor of a thing I put on my head and do real work? Yes please. Fuck gaming – I want my life back, and to have work shoved off into a weird phantom realm where I don’t have to think about or look at it when I’m off the clock.

I think it will really depend on if there are 1 or 2 “killer” apps. For Smartphone, when it first came out (before Iphone, there were tons of pseudo-smartphones coming out of Japan/Korea for a decade), it was just some glorified mp3 player with basic internet and phone capabilities plus some calculators. It wasn’t until maps, navigations, and later, apps like lyft, uber, and Instagram, that really drove home the role of smartphones for the average consumer.

They are betting on it being the next big thing, but I don’t think it is. One side note the images shows clear googles, I’m pretty sure their model has no clear through vision, isn’t it a black opaque front with camera? So if battery dies you lose external vision. For a product to take off it has to fill a use-case and a buyer’s need. Why is wearing a goggle needed, it is cumbersome and limited. Workplace use woyld be fatiguing. Google Glass had a better idea (you could interact with the world normal and have AR as a bonus. The cost of apple product is also a barrier to many, and so you would get poor people with no access to functions. Just seems like they will share the fate of Metas AR googles.