Key Takeaways
-
YouTube ad segments can be annoying but have a Skip option available after a few seconds.
-
Users have noticed a change in the Skip button’s display, potentially leading to confusion.
-
The absence of a countdown timer in the Skip button’s usual spot seems to be intentional.
I have witnessed this behaviour. A person opened a video in the Android YouTube app and immediately closed it when an ad started playing. Then opened the same video again, closed it, because ads. Opened it a third time and then let it play without ads.
I’ll do this if a website has an inconvenient pop up asking for email, or the cookie consent popup is too big to ignore. I just don’t bother going back. I’m not sicking around to navigate around dark pattern bullshit like that.
Most people don’t care or they care but not enough to do anything.